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What is AMA?

The American Marketing Association is the essential community for marketers. 

In 1953, Neil Borden transformed the business world when he articulated the strategy of “Marketing Mix” in his AMA presidential address. Borden was just one of many AMA leaders who were not satisfied with existing best practices. These thought leaders sought answers for the future that would propel business growth and elevate the role of marketing.


Today, with nearly 400 chapters and 45,000 members, the AMA leads an unparalleled discussion on marketing excellence. Continuing in the tradition of Borden and so many others, the AMA offers differentiated content that focuses on the tension between Best Versus Next Practices™. 


With content coming from unrivaled scholarly journals, like the Journal of Marketing, and award-winning publications, like Marketing News, the AMA offers a robust perspective that understands marketer are expected to provide both solutions for today and solutions for tomorrow.

No other organization provides more ways for marketers and academics to connect with the people and resources they need to be successful.

Learn More about the American Marketing Association here.

The University of Montana AMA Chapter

Students empowering students to create fulfilling careers and lives.

We at the University of Montana are a collegiate chapter of the AMA. As an ASUM-recognized student-run organization, we work together to develop our skills in the realm of marketing and related fields through guest lecturers, group competitions, networking events, and conferences. We also partner with local businesses to exercise our abilities and gain real-world experience.

AMA-UMT creates unique opportunities to prepare our members for careers in the ever-changing and thrilling industry of marketing. However, the techniques that we give our members are so powerful they can advance careers in any industry. Together, we can help shape the future of our school, our community, and our world. 

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